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Blankets – Blanket America Hits the Ground Running
January 27th, 2010 | 
Author: Blanket America Hits the Ground Running
The Blanket America charitable organization recently pre-launched its Patchwork Heritage collection on a national level. The national retail chain JC Penney has made the collection available on its website for pre-sales and will begin carrying the collection in its stores nationwide on January 23. Amazon.com has given Blanket America a big boost by making the offering the Patchwork Heritage collection for pre-sale on its website. The shopping network QVC recently debuted the Patchwork Heritage Collection with enormous success. All signs are pointing to a success launch of the collection.
The Patchwork Heritage Collection was inspired by President Barak Obama’s inaugural address when he said “We know that our patchwork heritage is a strength, not a weakness.” Too often Americans find something to disagree about. Political gaps are widening in our nation and unity is at a critically low point. Obama called our nation to action by pointing out that though we may not agree, we all have something we can contribute in order to help our fellow man during these tough economic times.
Since the recession began in 2008, millions of Americans have involuntarily been plunged into poverty. It is estimated that over 35 million Americans were living below the poverty line in 2009. The economy is recovering, though it will take time. Job creation is slow and the market is seemingly growing at a snail pace. With the unemployment rate at 10%, it is obvious that there has never been a better time to help fellow Americans.
The Patchwork Heritage Collection is a buy one, give one charity. That is, for every Patchwork Heritage quilt sold, a new fleece blanket is donated to charity. Gifts in Kind International has joined the cause and will act as an intermediary to distribute the donated blankets throughout America
Lester Holt of the Today Show had Mesh Gelman, the creator of Blanket America, on the show in order to highlight the growing poverty epidemic in America America
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<p><a target="_blank" href="http://blankets-comforters-quilts-pillows.blogspot.com/2010/01/blanket-america-launches-with-celebrity.html" >Blanket America Launches with Celebrity PSA at Sundance 2010</a>
<div class="MsoNoSpacing"><span style="mso-bidi-font-weight: bold;">Park City, UT</span> – On January 20, 2009 the President, in his inaugural speech, called us to unite & act. His powerful words of “our <i><span style="mso-bidi-font-weight: bold;">patchwork heritage</span> </i>is a strength, not a weakness” was a bipartisan call to action! To commemorate the one year anniversary of this message of hope, <a target="_blank" href="http://www.blanketamerica.com/">Blanket America</a> will launch their <i>Buy 1, Give 1</i> campaign with a celebrity PSA filmed at the <span style="mso-bidi-font-weight: bold;">Talent Resources Sky Suite</span> at the Sky Lodge hotel in Park City, UT from Friday, January 22 through Sunday, January 24 during Sundance 2010.</div>
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<div class="MsoNoSpacing"><span style="mso-bidi-font-weight: bold;">WHAT:</span> With over 40 million Americans living in below the poverty level, and with heating costs and joblessness on the rise, it is clear that individuals must work together to fulfill Obama’s pledge to transform America. Ask your friends to join Blanket America and show the nation it’s time for a change. Spread the message, buy a blanket, or just donate some <b>blankets</b> by visiting us on Facebook <a target="_blank" href="http://apps.facebook.com/blanketamerica/" target="_blank"><span style="color: blue;">http://apps.facebook.com/blanketamerica/</span></a> and following us on Twitter <a target="_blank" href="http://twitter.com/blanketamerica" target="_blank"><span style="color: blue;">http://twitter.com/blanketamerica</span></a></div>
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<div class="MsoNoSpacing">Blanket America is about more than <b>blankets</b>. It is about changing the way charity and business works. Most of all, it is about encouraging citizens to become more than consumers. We dream of a society in which people with the resources to feed themselves, clothe themselves, and shelter themselves from the cold take some responsibility, every time they make a purchase, for those who are in need.</div>
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<div class="MsoNoSpacing">Retailers who have joined Blanket America in their goal to supply 1,000,000 Americans in need with <b>blankets</b> for 2010 include <span style="mso-bidi-font-weight: bold;">JC Penney, QVC </span>and<span style="mso-bidi-font-weight: bold;"> <a target="_blank" href="http://amazon.com/" target="_blank"><span style="color: blue;">Amazon.com</span></a></span> </div>
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<div class="MsoNoSpacing"><span style="mso-bidi-font-weight: bold;">WHO: </span> Celebrities expected to attend include <i><span style="mso-bidi-font-weight: bold;">Wilmer Vilderamma, Malin Ackerman, Adrian Brody, James Gandolfini, James Franco, Adrian Grenier, Khloe Kardashian, DJ Aoki, Danny Masterson, America Ferrara, Adrienne Bailon, Ian Ziering, Stephanie Pratt</span></i> from <i>The Hills </i>and more. DJs set to perform include <i><span style="mso-bidi-font-weight: bold;">Mel DeBarge, Sam French, DJ Equal, Josh Madden, DJ Spider DJ Mia Moretti </span></i>and<i><span style="mso-bidi-font-weight: bold;"> Electric Violinist Caitlin Moe</span></i>. </div>
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<div class="MsoNoSpacing"> <span style="mso-bidi-font-weight: bold;">WHERE:</span> <span style="mso-spacerun: yes;"> </span>Talent Resources Sky Suite</div>
<div class="MsoNoSpacing"> The Sky Lodge</div>
<div class="MsoNoSpacing"> 201 Heber Avenue </div>
<div class="MsoNoSpacing"> Park City, UT 84060 </div>
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<div class="MsoNoSpacing"><span style="mso-bidi-font-weight: bold;"> WHEN:</span> <span style="mso-spacerun: yes;"> </span>Friday, January 22: 1pm – 5pm</div>
<div class="MsoNoSpacing"> Saturday, January 23: 11am – 5pm</div>
<div class="MsoNoSpacing"> Sunday, January 24: 11am – 5pm</div>
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<div class="MsoNoSpacing"><u><span style="mso-bidi-font-weight: bold;">About Blanket America</span></u> (<a target="_blank" href="http://www.blanketamerica.com/" target="_blank"><span style="color: blue;">www.BlanketAmerica.com</span></a>)</div>
<div class="MsoNoSpacing">Blanket America was established on the idea that our strength is in our unity. Only through coming together can individuals make real progress and lasting change. During his inaugural speech, President Obama called on Americans of every color and creed, language and culture, to join hands against the challenges that face our country and our world. Blanket America is our response to this call to action. For every quilt sold, Blanket America will donate a blanket to an American in need with a goal of reaching 1 million <b>blankets</b> in 2010. With over 40 million Americans living in poverty, and with heating costs and joblessness on the rise, it is clear that individuals must work together to accomplish the promise of America.</div>
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